By Bryan Bottarelli, Trade of the Day, 2024-08-13
A few weeks ago I showed readers how the upcoming 2024 election could serve as a catalyst for one key company.
That company is The Trade Desk (TTD).
And so far – my catalyst is proving to be correct.
Last Friday, Trade Desk reported blowout earnings – with revenue growing 26% year-over-year.
It also posted $85 million in net profit, doubling the $33 million it generated in Q2 2023. Plus it raised its Q3 2024 guidance to at least $618 million in overall revenue.
If you aren't aware of what Trade Desk does, it's the main player for placing ads on streaming services, which is one of the fastest growing sectors.
Some other recent wins for TTD include streaming giant Netflix choosing it as its main programmatic partner. FOX also expanded its partnership with Unified ID 2.0, the open-source identity initiative created by Trade Desk.
As you'll see in the chart above, Trade Desk had been trading at a bargain when I mentioned it a few weeks back. You'll also see its post-earnings spike.
And with election ad spend continuing through November, I believe Trade Desk still has a lot of room to grow.
You've probably noticed Republican and Democrat candidates displaying their ads on popular streaming services.
Here are some numbers showing how much each candidate has been spending.
Last week Vice President Kamala Harris announced a $50 million paid media campaign ahead of the Democratic National Convention.
Former President Donald Trump then responded with $37 million ad spend of his own the following Friday, with $23 million going to one state alone. It was the highest total for TV ads Trump's campaign has reserved on any single day in the entire 2024 election cycle.
What does this mean for Trade Desk?
Well, with both candidates going all-in on ad spend heading into November – I believe this could be a huge stretch for the ad streaming company.
In fact, this has been proven throughout the last eight years for Trade Desk. Ever since the 2016 election, TTD‘s revenue has gone up from $200 million to $2 billion.
TTD is also growing 20% per year on average and 2024 is already looking promising.
Overall, the Zacks Consensus Estimate projects TTD to rake in $2.42 billion in 2024, an 24% increase from last year.
Action Plan: I'm currently holding TTD in Catalyst Cash-Outs through the 2024 election and it will remain one of my top watchlist picks for that time.
To start receiving more trade ideas like TTD in realtime, click here to join today.
The post Harris and Trump are on a Spending Spree… appeared first on Trade of the Day.
